The 5 Best Incontinence Underwear of 2023
Which Products are Most Popular?
We researched different brands, from the big names to the new kids on the block. Here are some of the top brands we found in our research:
Depend: Well-known and respected, Depend makes underwear for men and women in a variety of fits and sizes.
Always: Always has a wide line of products, both pads and underwear. Quality is high but the prices can be steep, especially for the newer product lines.
The Because Market: A fast-growing newcomer, many people are buying directly from this company over the internet rather than going to the store.
While the most popular underwear aren’t necessarily the ones you should buy, our team found that several of the most-discussed models really do stick out from the competition. But don’t think that just because you’ve heard of a brand, you’ll love it - there are large differences between even the well-known brands.
Based on customer reviews, consumer review publications and online review sites, we curated five of the best underwear products available this year and ranked them accordingly. Read on for detailed notes on each model.
Best-rated Underwear of 2023
#1 - Because Underwear for Women /
Because Underwear for Men
The new line of underwear from The Because Market was definitely the biggest upset of the year, and it changed a lot of our rankings around at the last minute. A lot of high-tech stuff is baked into every pair of this underwear, which is available for both women and men. Both the women’s and men’s variants offer really best-in-class absorption and shockingly fast rewet time - the only difference between the men’s and women’s products are some adjustments for fit and anatomy.
The women's underwear has the best reviews on the brand’s site, earning an average of 4.8 out of 5 possible stars from roughly 2000 total underwear users.
Why Because Market underwear stands above the rest
According to Because’s site, they worked with Stanford Hospital’s Department of Urology to develop a new type of underwear. The ‘secret sauce’ is in the dual-layer absorption core, which captures and holds moisture more quickly and thoroughly than other brands’ underwear. In terms of benchmarks, their Overnight underwear can absorb 6 cups of liquid in just 19 seconds. (Most underwear can only absorb 1000 ml, much more slowly.)
To summarize, we picked The Because Market's products because of the sheer absorption firepower. For people who’ve had problems with leaks in the past, this underwear is a must-try.
UPDATE: It looks like Because has a free trial program where you can get a starter pack of underwear and pack of flushable wipes to try if you pay to cover shipping. This could be a good deal to take advantage of while they have it.
Last year’s champion, the Silhouette remains an all-around great product, with a soft, elastic textile and great fit first among its many good qualities. The absorbent core itself is very solid but not quite best-in-class, underperforming The Because Market's underwear for women for both absorbency and rewet time (how long it takes liquid to absorb) in our lab tests. But it’s no slouch in those areas, and the great fit and soft feel make it a great buy.
#2 - Depend Silhouette for Women
The Because Market's slimmed-down Moderate absorbency offering for women doesn’t offer the pure leak-protection firepower of the flagship Maximum product, but does have the advantage of a slimmer profile. The single core works to absorb leaks quickly and thoroughly, but it might not be enough for some users. It’s a solid option for active days when a slimmer fit is desired.
#5 - Always Discreet Boutique
Rounding out the list is the Always Discreet Boutique underwear, a relatively new offering from Always with a focus on design. The main draw is the feminine cut as well as the flower print on one side. The absorbency metrics aren’t as good as the other models on the list, and the core overall is a bit on the thick side, but the design makes this a fun choice for social or date-night scenarios.
Willow’s thoughtfully designed underwear is truly the slimmest on the market and completely disappears under clothes. It looks and feels like underwear and is perfect for Moderate to Maximum absorbency needs. The single core works to absorb leaks quickly and thoroughly, up to 3 cups. It’s a solid option for active days when a slimmer fit is desired, or as an alternative to bulky pads. Willow Underwear is now exclusively available at Because Market and not in stores.
#4 - Tena Overnight Underwear for Men and Women
UPDATE: It looks like Because has a free trial program where you can get 20 items to try if you pay to cover shipping. This could be a good deal to take advantage of while they have it.
Take Advantage of Because's Starter Pack For A Limited Time:
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Some readers have asked us to boil this article down to one recommendation, and this is it.
The 5 Best Incontinence Underwear of 2021
Which Products are Most Popular?
Best-rated Underwear of 2020
#1 - Because Underwear for Women /
Because Underwear for Men
Why Because Market underwear
stands above the rest
#5 - Always Discreet Boutique
#3 - Willow Underwear for Women and Men
#4 - Tena Overnight Underwear for
Men and Women
#2 - Depend Silhouette for Women
Take Advantage of Because's Free Trial For A Limited Time:
Rounding out the list is the Always Discreet Boutique underwear, a relatively new offering from Always with a focus on design. The main draw is the feminine cut as well as the flower print on one side. The absorbency metrics aren’t as good as the other models on the list, and the core overall is a bit on the thick side, but the design makes this a fun choice for social or date-night scenarios.
As usual, Tena brings a product with great performance and design, but at a steep price. Tena’s Overnight Underwear for women and men (they market it as a unisex product, but the feminine design may be a turnoff for some male customers) shines in laboratory testing. However, you’ll pay for that quality - they’re hard to find for less than $1 per pair online, which puts them out of the running for all but the most dedicated Tena fans.
Last year’s champion, the Silhouette remains an all-around great product, with a soft, elastic textile and great fit first among its many good qualities. The absorbent core itself is very solid but not quite best-in-class, underperforming the Because women's underwear for both absorbency and rewet time (how long it takes liquid to absorb) in our lab tests. But it’s no slouch in those areas, and the great fit and soft feel make it a great buy.
We’ve seen some real innovation in incontinence underwear lately - here’s who has the best products this year.
It’s a lot to keep up with if you haven’t tried new products in a while, but reviews are a good guide to compare different underwear to each other, and get first-person perspectives from folks who use them every day.
We researched different brands, from the big names to the new kids on the block. Here are some of the top brands we found in our research:
Depend: Well-known and respected, Depend makes underwear for men and women in a variety of fits and sizes.
Always: Always has a wide line of products, both pads and underwear. Quality is high but the prices can be steep, especially for the newer product lines.
Because Market: A fast-growing newcomer, many people are buying directly from this company over the internet rather than going to the store.
While the most popular underwear aren’t necessarily the ones you should buy, our team found that several of the most-discussed models really do stick out from the competition. But don’t think that just because you’ve heard of a brand, you’ll love it - there are large differences between even the well-known brands.
Based on customer reviews, consumer review publications and online review sites, we curated five of the best underwear products available this year and ranked them accordingly. Read on for detailed notes on each model.
According to Because Market’s site, they worked with Stanford Hospital’s Department of Urology to develop a new type of underwear. The ‘secret sauce’ is in the dual-layer absorption core, which captures and holds moisture more quickly and thoroughly than other brands’ underwear. In terms of benchmarks, their Overnight underwear can absorb 6 cups of liquid in just 19 seconds. (Most underwear can only absorb 1000 ml, much more slowly.)
To summarize, we picked The Because Market's underwear for both genders because of the sheer absorption firepower. For people who’ve had problems with leaks in the past, this underwear is a must-try.
The new line of underwear from Because Market was definitely the biggest upset of the year, and it changed a lot of our rankings around at the last minute. A lot of high-tech stuff is baked into every pair of this underwear, which is available for both women and men. Both the women’s and men’s styles offer really best-in-class absorption and shockingly fast re-wet time - the only difference between the men’s and women’s products are some adjustments for fit and anatomy.
The women's underwear has the best reviews on the brand’s site, earning an average of 4.8 out of 5 possible stars from roughly 2000 total underwear users.
Written by Jessica Miller
March 2, 2023
108k+ views
Willow’s thoughtfully designed underwear is truly the slimmest on the market and completely disappears under clothes. It looks and feels like underwear and is perfect for Moderate to Maximum absorbency needs. The single core works to absorb leaks quickly and thoroughly, up to 3 cups. It’s a solid option for active days when a slimmer fit is desired, or as an alternative to bulky pads. Willow Underwear is now exclusively available at Because Market and not in stores.
#3 - Willow Underwear for Women and Men
We’ve seen some real innovation in incontinence underwear lately - here’s who has the best products this year.
It’s a lot to keep up with if you haven’t tried new products in a while, but reviews are a good guide to compare different underwear to each other, and get first-person perspectives from folks who use them every day.
We researched different brands, from the big names to the new kids on the block. Here are some of the top brands we found in our research:
Depend: Well-known and respected, Depend makes underwear for men and women in a variety of fits and sizes.
Always: Always has a wide line of products, both pads and underwear. Quality is high but the prices can be steep, especially for the newer product lines.
Because Market: A fast-growing newcomer, many people are buying directly from this company over the internet rather than going to the store.
While the most popular underwear aren’t necessarily the ones you should buy, our team found that several of the most-discussed models really do stick out from the competition. But don’t think that just because you’ve heard of a brand, you’ll love it - there are large differences between even the well-known brands.
Based on customer reviews, consumer review publications and online review sites, we curated five of the best underwear products available this year and ranked them accordingly. Read on for detailed notes on each model.
